Protecting your brand with anti-counterfeiting solutions from Synchron

Brand equity is the value of a brand, driven by consumers’ perception of its quality and desirability. For brand owners, maintaining strong brand equity is crucial, yet many are unaware of the market share they lose to counterfeiters.

The growing threat of counterfeiting

Counterfeiting throughout the world is growing rapidly, estimated to rise from current levels of 3.5% of global trade to 5% by 2030. South Africa is no exception, with counterfeiting costing the country billions of rands annually across many sectors.
For example, a June 2024 raid in Cape Town uncovered R24 million worth of illicit alcohol.

Counteracting counterfeiting

To combat counterfeiters, incorporating effective brand protection solutions into product packaging is essential. These solutions make it very difficult for counterfeiters to copy a brand, which often diverts them to other less securely packaged brands. Brands can be significantly elevated and enhanced by making the packaging more secure and attractive, thus increasing the customer’s level of engagement and confidence in the brand.

A hologram label with anti-counterfeiting technology from KURZ

Synchron and KURZ: Leaders in brand protection

Synchron represents the German-based KURZ group in Southern and East Africa, providing advanced brand protection solutions. These include 3D brand decoration, high-security holograms (Trustseal), Secure Codes (Trustcode) and secure tamper-evident labels, which are increasingly popular for their practical design and effectiveness.

Trustseal and Trustcode: Advanced security solutions

The Trustseal hologram, combined with Trustcode, offer a physical check and a digital authentication via a cell phone, boosting customer confidence, engagement and brand equity. This technology helps remove fakes from the market and provides valuable data to brand owners.

In South Africa, the fight against counterfeiting is critical for protecting brand equity and ensuring consumer trust. Counterfeit goods not only damage a brand’s reputation but also pose significant financial risks. By adopting advanced anti-counterfeiting measures like those offered by Synchron and KURZ, brands can safeguard their products and maintain their market position. Effective brand protection solutions, such as Trustseal and Trustcode, provide robust defences against counterfeiters and ensure that customers receive genuine products. Investing in these technologies is essential for brands to thrive and protect their valued reputation.

For more information on enhancing and protecting your brand, contact Synchron today on jamest@synchron.co.za.

It’s simple really. The better the packaging the better the perceived value. KURZ foils provides our brand with a direct route to the “buying brain” – and it shows on the bottom line…

Synchron Fabrics & Foils for Brand Enhancement
cs@synchron.co.za • +27 21 527 7100

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