The magic of foil

Increasing your brand’s value and quality.  Have you ever wondered why, when picking a product off the shelf, your eye goes straight to a foiled design? Here’s the neuro answer.  Scientists tell us its linked to that most basic of human needs – the sheen of life-giving water.  And using this sheen in packaging provides a neurological (and irresistible) enhancement of brand perception, quality, value – it just emotionally “feels” better.

Foiling has been with us since the 12th century (think illuminated books) but never has this enhancing process been more accessible than with the KURZ range of transfer foils. Easy to apply without waste, recyclable, magnificent colour and design range, beautiful plays of light, colour and movement.

Enhancing the perceived value and therefore willingness to pay a “status” price…

KURZ  #Luxor Polarlight. Hot foil stamping, quick, robust, cost efficient brand enhancement.

Our brand is rooted in quality. KURZ foiling is a tactile and visual experience of that quality…

Borolo: KURZ Hot foil stamping, uncoated paper. Volk: Glossy cold transfer, #KURZ KPS-X, KPW XU, consistent quality for overprinting and challenging designs.


Our foil forms part of the finished product and a means by which we communicate our quality…

Sophie Te’blanche; This real-metal effect created by foil on uncoated paper, turns a beautiful and simple design into stunning sophistication.

It’s a status thing, a gifting thing… adding to the charisma of the purchase…

Lindt: Micro engraving and flat stamping in the die block adds texture and gloss.

… where decoration strengthens the brand and influences the quality evaluation…

… adding the sheen of glamour and quality to a textile range

Foils used in textile finishing impresses with a brilliant colour range, easy workability, and reliability.

… a finishing transformation

Easy and reliable foiling on textiles – natural fibre, cotton, leather, synthetic / viscose.

Enhanced value perception and differentiation…

One-process foil operation dramatically improves the quality status of plastic packaging.

Rebellion colours, creating diverse concepts has become the new order.  Our designs inspire radical idea for future innovation…

#MTH Sustainable hot stamping for high gloss and unique tactile effects, from wide areas to fine details. #MSU #MTC

Our goal is simple. Communicate with dramatic appeal, to become the prestige brand of choice…

It’s simple really. The better the packaging the better the perceived value.  KURZ foils provides our brand with a direct route to the “buying brain” – and it shows on the bottom line…


Synchron Fabrics & Foils for Brand Enhancement

cs@synchron.co.za  •  +27 21 527 7100

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Synchron Fabrics & Foils