Design Inspiration

Design Inspiration

Capture attention, attract customers, and ignite excitement for your products and brand. Creating a captivating product experience goes beyond exceptional design – it demands striking packaging. As leaders in innovative surface finishing, we offer guidance throughout the design process, focusing on appeal, technology, and sustainability. Discover extraordinary possibilities with us.

DREAMCOMPOSER

Revolutionising Packaging Prototyping with DREAMCOMPOSER by KURZ

In today’s competitive market, swift and efficient packaging prototyping is essential. DREAMCOMPOSER by KURZ offers a game-changing solution, boosting speed, efficiency, and quality. Unlike traditional methods that are slow, expensive, and restrictive in design options, DREAMCOMPOSER, a web-based 3D design software, transforms the entire process.

Key Features:

  1. Converts PDFs to 3D models
  2. Offers over 100+ decorations
  3. No special software or hardware required
  4. 3D prototypes in less than 10 minutes
  5. Live interaction
  6. Web-based software
  7. Provides high-quality 4K visuals
  8. Secure, exclusive access for users

Read more here.

SILVERLINE

Bring Your Designs to Life with SILVERLINE

Transform your labels and packaging into captivating highlights with diffractive effects that create optical depth, capturing attention within seconds – precisely where it matters, at the point of sale. The new KURZ finishing line, SILVERLINE, ensures your products stand out with a sophisticated and elegant look.

SILVERLINE

A Versatile Finishing Solution
Whether you’re using hot stamping, cold transfer, or digital embellishment, SILVER LINE® adapts seamlessly to your preferred finishing process, delivering exceptional results. No matter the method or design, you can count on SILVER LINE® to provide reliable and durable application results every time.

Key Features:

  1. Diffractive finishing with depth effect
  2. Impressive hologram effects
  3. Elegant design for a premium look
  4. For hot stamping, cold transfer, and digital printing
  5. Reliable and durable application results.

DESIGN TRENDS

Every year, KURZ puts their finger on the pulse of time and observe which socio cultural developments will be sparking new creative forms of expression. By looking to the future, KURZ are also playing with time. Where will the next hours, minutes, seconds take us? Where are the boundaries, which cracks are opening up, where is change about to happen?

As the trend to greater depth and more substance continues to spread, it marks the end of a period defined by extreme opposites and bewildering movements. Everything has depth, has social criticism at its core, and acts as a driver for a new creative urge. From a yearning for sensual IRL (in real life) experiences in a digital world, pointing a finger at injustice, celebrating maximum moderation or satirical denouncement, none of these four main trends are superficial, none are purely decorative.

60º – CREATIVE BOXES TO INSPIRE

The New Drama

A Painful but Intriguing Wakeup Call:
The New Drama is fate, grief and pain. The packaging
provides a fitting stage and shines a spotlight on what
will move future generations: Inspired by baroque still
lifes, elegant, romantic and yet dominated by deep,
dark-red tones that are punctuated by light effects.
Roses like blood. Tears like gemstones. As theatrical
as Caravaggio’s tenebrism. Light and shade create
a mysterious, profound mood. Dramatic, emotional,
provocative. Striking, especially in our day and age.

Red On Stage: COLORIT® 307007
Silent White: COLORIT® 307073

The Great Analog

Back to Real Life Experience:
The Great Analog casts a glance back to an age full of tactile experiences. Like this type box. Back in the 1980s these were a décor feature in practically every house, harking back to a bygone age. Formerly used to sort lead type in printing shops, they had become obsolete – but were given a fresh lease of life as display cases for all manner of knickknacks and memorabilia. Shown here with objects that made history. Micro-embossed to feel like wood.

Blue Touch: LUXOR® 111354
Iconic Bras: LIGHT LINE® Laser 946060

The Non Sense

Creepy Is the New Chic:
The world has been turned upside-down! Welcome to an absurd kaleidoscope of different moods and playful energy. Humorous, confusing, refreshingly different with distorted perspectives. The combination of colours and muted grey, loud and quiet nuances upends our conventional way of viewing things. These colours dance with transparency and form new connections. The surprise effect is underscored by tactile embossing.

Meme Green: LUXOR® 111358N
Pinky Rosy: LUMAFINR 722 Red

The Very Nothing

The Beautiful Zero:
“The Very Nothing” shines from within. From the core, concentrically emanating from a matte silver circle. Poetic, simple and calm. The outside lines are encircled by ultrafine embossed lines and dots, shot through with a tone-in-tone shimmer produced by the paper, a tactile finish and effects. Like floating elements, they are in perpetual motion. Drifting towards each other, flowing together – and secured by a sophisticated clasp with blind embossed lettering.

Gentle Metal: LUXOR® 111356N
Soft Brown: LUMAFIN® 751 Brown

Brand trust and loyalty are essential for business success, with packaging design playing a key role in the brand experience. At KURZ, design goes beyond aesthetics, acting as a credible brand ambassador and connecting customers with products. Their designs address globalisation, automation, and sustainability challenges, creating innovative concepts that reflect current and future trends, fostering lasting customer relationships.

Read more here.

MAKE A MARK

Make a Mark is an exclusive innovation project developed by three global industry leaders – Estal, Avery Dennison, and Leonhard KURZ. An open brief with a focus on sustainability, luxury, and innovation. An invitation to some of the top packaging design agencies in the world to participate. All taking part in creating an exciting platform within the Wines and Spirits, Beauty and Fragrance, and Gourmet Food sectors.

MARK Studio

Elector 2021
Agency: MARK Studio
Print Partner: Etiketten Carini GmbH
Methods Used: Offset Printing, Hot Stamping, Flat Bed
Embossing
Glass Bottle: Estal Custom TR Hot Rod 70cl
Material: Fasson Dull Foil Gold FSC, Fasson Cotton
White 120g/m
Transfer Foil: KURZ LUXOR MTS 427, KURZ LUXOR
MTS 428

Bravo Design

Karoo Mermaid 2023
Agency: Bravo Design
Print Partner: Vollherbst
Print Methods: Digital Printing, Hot Stamping,
Embossing, Nano and Texture Embossing with H+M
Tools, Satin Varnish
Glass Bottle: Estal DA CLARIPR 700ml with embossing
Self-Adhesive Material: Avery Dennison Fasson
Cotton White
Transfer Foils: KURZ LUXOR 308, LUXOR 377, LUXOR
427, TRUSTCOLOR A01