Synchron Markings represents Serge Ferrari in Southern Africa, bringing innovative materials like the Batyline Elios range to the local market. The development of Batyline Elios is a direct response to comprehensive consumer research conducted by Serge Ferrari. This research identified three critical factors influencing outdoor upholstery choices: physical comfort, emotional appeal and durable design. These insights guided the creation of a product that meets high standards in each of these areas.

Comfort and softness

The study conducted by Serge Ferrari revealed that comfort, particularly the softness of the fabric, is the top priority for consumers. To address this, Batyline Elios was designed with a patented weaving technique that combines the high-performance Batyline fabric with a flocked yarn. This innovative approach results in a soft and highly durable material. Importantly, like all Batyline products, Elios is free from harmful phthalates, ensuring it is safe for skin contact. This makes the product comfortable and suitable for prolonged use, ensuring an enjoyable experience for users.

Easy maintenance

Another key finding from the research was that consumers value low-maintenance solutions, particularly for outdoor applications where the furniture is exposed to various environmental elements. With this in mind, Batyline Elios is easy to clean, requiring minimal effort to maintain its appearance and function. Whether it’s suntan lotion, wine or sauces coming into contact with the fabric, Elios is built to withstand it all. This feature makes it particularly well-suited for commercial settings like hotels or public pools, where furniture must endure heavy use and exposure to a variety of substances.

Aesthetic appeal

Aesthetics came in as the second most important consumer criterion. Consumers prefer furniture that maintains its visual appeal over time without appearing outdated or worn. Batyline Elios’ simple and sophisticated design contributes to a timeless look, compatible with any furniture style. This versatility ensures the product retains its desirability for years, adding long-term value to outdoor furniture.

Durability and resistance

Durability is a central feature of the Batyline Elios range. Serge Ferrari has engineered the fabric to resist abrasion, ensuring it remains in excellent condition even with prolonged use. The product has been tested to withstand 50,000 Martindale cycles, a rigorous test that simulates wear and tear in real-life conditions. This makes it an ideal material for applications requiring durability, such as outdoor cushions or tensioned sling installations.

In addition to abrasion resistance, Batyline Elios is engineered to resist UV rays, ensuring its vibrant colours remain intact over time, even with constant sun exposure. The fabric also resists mould growth, a key feature for outdoor furniture exposed to moisture and varying weather conditions. This combination of resistance to abrasion, UV damage, and mould ensures Batyline Elios can withstand the challenges of outdoor environments while retaining its functionality and appearance.

Weather resistance and sustainability

One of the standout features of Batyline Elios is its weather resistance. The fabric’s construction and composition eliminate the need for water-repellent treatments, which often degrade over time. Instead, Batyline Elios allows water to pass through the fabric without causing damage, ensuring a longer lifespan. This feature also contributes to the product’s sustainability, as it requires fewer treatments and replacements, reducing its environmental impact.

Serge Ferrari offers the Batyline Elios Waterproof version for applications requiring additional water protection. This variant incorporates a protective film on the back of the fabric, making it completely waterproof. This ensures that water cannot penetrate through the fabric, even at the seams, providing a practical solution for outdoor cushions that may be exposed to rain or moisture. This waterproof feature also eliminates the need for quick-dry foam, making it an ideal choice for applications where cushions are left outside permanently.