Protection from counterfeiting, control of all suppliers and simplified communication: with the 360° solution from KURZ SCRIBOS, Stellantis / PSA Group benefits from maximum transparency and the advantages of digitally connected products.
Solution: Security Label VeoMark®
Industry: Automotive
Main target: Stop Counterfeiting
The challenge
How do you stay in control
How can Stellantis keep control over their high-quality products?
Stellantis is the second largest car manufacturer in Europe with its brands Peugeot, Citron, DS, Opel, Vauxhall and Eurorepar. Therefore, high-quality spare parts and accessories from these brands are often targeted by counterfeiters. How can the company protect its products from counterfeiters and overproduction, in turn ensuring the long-term integrity and success of Stellantis?
Solution: Security Label VeoMark®
Industry: Automotive
Main target: Stop Counterfeiting
Protection from counterfeiting, control of all suppliers and simplified communication: with the 360° solution from KURZ SCRIBOS, Stellantis / PSA Group benefits from maximum transparency and the advantages of digitally connected products.
The challenge
How do you stay in control
How can Stellantis keep control over their high-quality products?
Stellantis is the second largest car manufacturer in Europe with its brands Peugeot, Citron, DS, Opel, Vauxhall and Eurorepar. Therefore, high-quality spare parts and accessories from these brands are often targeted by counterfeiters. How can the company protect its products from counterfeiters and overproduction, in turn ensuring the long-term integrity and success of Stellantis?
Our solution
A series of workshops revealed the precise requirements of all Stellantis stakeholders. The decision was made to set-up an online ordering platform specifically designed for Stellantis where all suppliers can order the security labels. Once attached to the product, these labels are linked to the SCRIBOS 360 digital platform. With the help of the database, Stellantis customers can easily check if the security label is genuine.
KURZ SCRIBOS handles the entire process, covering everything from ordering and manufacturing to payment and delivery, requiring minimal effort from Stellantis.
The 360° solution from KURZ SCRIBOS gives us improved market knowledge and transparency, which allows us to take targeted action against counterfeiters.
Brand Protection Manager
Stellantis
The advantages
This powerful KURZ SCRIBOS solution enables Stellantis to generate valuable market data. Counterfeit products can be quickly identified, stopped and effectively monitored. Now, Stellantis can easily plan and execute targeted actions, such as customs seizures and expert investigations.
Synchron are the agents for KURZ SCRIBOS in Southern and Eastern Africa. Contact us to find out more.
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