“Never let a good crisis go to waste” – Winston Churchill A brand owner smiles, feeling proud of their brand whilst reflecting on the exceptional energy they have spent on building the brand’s equity. Their success and that of the brand, includes a complex weave of authenticity, creativity, consistency, discipline, sweat and sometimes tears. [...]

Brand equity is the value of a brand, driven by consumers’ perception of its quality and desirability. Maintaining strong brand equity is crucial for brand owners, yet many are unaware of the market share they lose to counterfeiters. The growing threat of counterfeiting Counterfeiting worldwide is growing rapidly, and it is estimated to [...]

In an era of misinformation and fraudulent activities, distinguishing between real and fake documents has become increasingly challenging. Much like fake news, the sophistication of fake documents often blurs the line between reality and fabrication, leading to severe consequences. Fortunately, innovative solutions are emerging to tackle these issues head-on. One such solution is the [...]

Owners of brands and products worldwide suffer billion-dollar losses due to the low-risk, high-return industry of counterfeiting. It’s a loss that’s not just about making money. Your brand’s reputation will be irreparably harmed if a phoney item is sold as real and can even be fatal, as has happened with fake alcohol and drugs. [...]