The Global Scale of Counterfeiting One of the easiest businesses to start globally is a counterfeiting business. There is no R&D required, no product development, no marketing and very limited setup and distribution costs. It is illegal and unethical, yet for organised crime syndicates and unscrupulous entrepreneurs, the barriers to entry are minimal. The [...]

Bayer is the world’s largest producer of seeds and crop protection products. Through consistent product protection the company safeguards quality, effectiveness and trust. These three factors form the foundation of sustainable agriculture and secure global food supply. Customer: Bayer Solution: TRUSTSEAL® Industry: Agriculture Main target: Stop Counterfeiting The Challenge Counterfeit seeds and counterfeit crop [...]

How can high counterfeiting rates be effectively curbed – while simultaneously gaining new shares in the Asian market? The long-established Dutch company Meelunie successfully demonstrates this with a solution from KURZ SCRIBOS. Solution: Security Label PrioSpot® Industry: Agriculture / Food products Main target: Stop Counterfeiting Solution: Security Label PrioSpot® Industry: Agriculture / Food products Main target: Stop [...]

Nivea was experiencing a counterfeit problem concerning their hair care products in Russia. To combat the problem, they successfully implemented a KURZ SCRIBOS anti-counterfeiting solution. Counterfeits did not appear on the market after implementation. A big win for the company – and a big win for the customers! Solution: Security Label HoloSpot® Industry: Cosmetics [...]

How can a well-known brand launch new products in a market with counterfeiting issues and still feel assured that these products are not being directly counterfeited? By utilising an intelligent solution from KURZ SCRIBOS, Bosch Power Tools demonstrates how. Solution: Security Label VeoMark® Industry: Technology & Service Main target: Stop Counterfeiting The challenge Bosch [...]

Protection from counterfeiting, control of all suppliers and simplified communication: with the 360° solution from KURZ SCRIBOS, Stellantis / PSA Group benefits from maximum transparency and the advantages of digitally connected products. Solution: Security Label VeoMark® Industry: Automotive Main target: Stop Counterfeiting The challenge How do you stay in control How can Stellantis keep [...]

“Never let a good crisis go to waste” – Winston Churchill. A brand owner smiles, feeling proud of their brand whilst reflecting on the exceptional energy they have spent on building the brand’s equity. Their success and that of the brand, includes a complex weave of authenticity, creativity, consistency, discipline, sweat and sometimes tears. [...]

Brand equity is the value of a brand, driven by consumers’ perception of its quality and desirability. Maintaining strong brand equity is crucial for brand owners, yet many are unaware of the market share they lose to counterfeiters. The growing threat of counterfeiting Counterfeiting worldwide is growing rapidly, and it is estimated to [...]