NEWS INSIGHTS

  • Published On: May 26, 2026

    Packaging embellishment is evolving beyond decoration into a strategic branding tool. Discover the major packaging trends shaping 2026 and 2027, from sustainable foil finishes and tactile effects to smart packaging, limited-edition personalisation and premium embellishment solutions for wine, spirits, cosmetics and luxury brands.

  • KURZ DREAMCOMPOSER® 3D software visualising embellished wine label packaging design

    In today’s competitive packaging landscape, brands need to see and experience embellishment effects before committing to production. KURZ DREAMCOMPOSER® answers that need with powerful 3D visualisation software designed specifically for packaging, labels, and premium print applications.

  • As an example, every individual bottle of alcohol can carry its own QR code

    “Never let a good crisis go to waste” – Winston Churchill. A brand owner smiles, feeling proud of their brand whilst reflecting on the exceptional energy they have spent on building the brand’s equity. Their success and that of the brand, includes a complex weave of authenticity, creativity, consistency, discipline, sweat and sometimes tears. [...]

  • High UV resistance properties for outdoor fabrics by Serge Ferrari

    From luxury outdoor furniture to healthcare settings, discover versatile, UV-resistant and easy-to-clean fabrics designed for modern living. When it comes to finding the ideal fabric for outdoor furniture, marine seating, medical environments, or public spaces, the challenge lies in sourcing materials that offer both style and exceptional performance. That’s where Serge Ferrari’s furniture fabric [...]

  • Hot stamping serves as a high-performance finishing technique that enhances both the aesthetic and functional value of wine label designs.

    The Raafontuur wine label proves that packaging can be just as expressive as the product it represents. The creation of the label was a deeply collaborative process, carefully crafted to reflect the heart and soul behind the brand. Designed by the talented team at Bravo Design, the project was guided by the vision of Brenden [...]

  • Leonhard Kurz trend team transforms global design insights into tangible packaging solutions

    The packaging industry is influenced by shifting consumer expectations, sustainability demands and design innovation. LEONHARD KURZ, a global expert in surface finishing, is leading the way as it has recently unveiled its latest trend-driven packaging concept, ‘60° - Creative Boxes to Inspire’ at LUXE PACK Monaco. This groundbreaking approach showcases how state-of-the-art finishing techniques, [...]

  • High performance Serge Ferrari fabric used in eco lodge structures

    As the exclusive agent for Serge Ferrari on the African continent, Synchron Markings is proud to represent a global leader in high-performance tensile structures. Serge Ferrari’s innovative materials are transforming the construction industry by offering sustainable, durable and energy-efficient solutions. Tensile structures are increasingly being used in tented camps, game reserves and eco-friendly developments [...]